# Dashboard

Analytics, SEO reports and the activity log for the active client, in three tabs.

Dashboard is the first screen in Aisoiq and everything on it belongs to the active client. A tab strip across the top switches between Analytics, Reports and Activity, and the tab you leave open is remembered, so returning to Dashboard reopens where you were.

With no client selected the screen changes job: an agency account sees an agency overview of its book of business instead of one client’s numbers.

## Analytics

Analytics is built from the first-party data the SEO script sends back, so it only has numbers once the script is installed on the client site. A range selector at the top sets the reporting window, and the options available grow with the age of the account, so a new client has shorter ranges than one with a year of history.

### The headline numbers

| Metric | What it counts |
| --- | --- |
| Page views | Every page load recorded by the script. |
| Unique visitors | Distinct visitors across the range. |
| Avg. time on page | Average seconds spent on a page. |
| Bounce rate | Share of sessions that ended on the entry page. |
| Avg. load time | How quickly pages rendered for real visitors. |
| Conversions | Conversion events recorded, with their value where a value was captured. |

### The panels below

- Traffic over time, as a daily area chart across the selected range.
- Top pages, ranked by views, each row with a bar showing its share of the traffic.
- Sessions by source, so you can see which referrers and campaigns brought people in.
- Device breakdown, split across desktop, tablet and mobile.
- Scroll depth distribution, showing how far down pages visitors actually read.
- Performance over time, tracking load speed as changes go live.
- Conversions, including revenue by source where the script captured a value.

> **Empty analytics**: If every number reads zero, the script has not reported data yet for this client. Open Client → Script to install and verify it.

## Reports

Reports opens the most recent SEO audit for the client automatically, with a date dropdown to read any earlier report. It is the same audit data the client-facing report is built from.

- An overall score gauge, plus category scores for Technical, On-Page, Content, Backlinks and Performance.
- An issue summary counting critical issues, warnings, opportunities and passed checks.
- Domain authority: domain and page authority, linking domains and spam score.
- Keyword rankings with their movement since the previous report.
- A local grid preview for clients running local searches.
- Deployed tasks, so the report shows what was actually shipped between audits.
- An AI visibility comparison of the client against its competitors.

Header actions let you refresh the data, generate a client-facing report and share it.

## Activity

Activity is the running log of platform work for this client: content generated, tasks approved and deployed, audits run, posts published and connections changed. It is the fastest way to answer "what happened on this account last week" without opening each tool.